Sweetcheeks Kitchen Logo Design

Task: approached by Sweeetcheeks Kitchen (a vegan and gluten-free wholesale bakery) to redesign their existing logo.

Approach and Rationale: wanted the overall look and feel of the logo to be fun, light and vibrant in order to properly represent the values of the brand. In addition, I used a colour palette that provided a lot of flexibility for use in graphics on social media, print media etc.