Kingston Frameworks Logo Design

Task: Worked with Kingston Frameworks to design a new visual identity that would help to modernize the brand. As a family-owned and operated business, Kingston Frameworks has been a trusted name in custom framing since 1982. Kingston Frameworks prides themselves in both quality craftmanship and exceptional service.

Approach and Rationale: For the logo design I wanted to prioritize clear, legible text to ensure brand recognition while the stylized corners (reminiscent of a picture frame) to pay tribute to the craftsmanship and precision that define Kingston Frameworks.