King’s Lock Craft Distillery: Digital and Print Assets

Task: Worked with King’s Lock Distillery to develop product photography for social media and their website, coasters as part of branded merchandise, as well as recipe cards that feature their spirits. Kings Lock Distillery is a family-owned and operated craft distillery, proudly recognized as Ontario’s first certified organic distillery. They specialize in premium, small-batch spirits that embody the finest ingredients and expert distillation techniques.

Approach and Rationale: For the design of the product photography, I wanted to reinforce the organic component of King’s Lock Distillery’s gin by incorporating key botanicals like pine needles and juniper berries directly into the composition. The goal was to create a natural, textural background that connects the product to its ingredients, emphasizing its handcrafted and organic qualities.

The design for the coasters emphasizes simplicity and sophistication while also ensuring that the company logo remains the focal point. To compliment the logo, I have also added illustrations of juniper berries, a vital ingredient in gin distillation.

For the recipe cards, my focus was on creating a clean and organized layout that balances strong imagery with clear, legible text. I incorporated high-quality photography of the cocktails to showcase the ingredients and vibrant colours of the drinks. By focusing on typefaces, spacing and hierarchy, I was able to structure the information in a way the enhances readability and overall aesthetics.