The Athletic Network Logo Design

Task: this logo was designed for the Athletic Network, a London based sports agency founded in 2012. The company has brokered deals for tier 1 athletes and teams in the football, rugby, track and field worlds, whilst bridging the gap between Europe and the U.S. markets along the way. For this project, the client was an avid soccer fan and requested something similar in style to the team USA national soccer team logo.

Approach and rationale: created a soccer-inspired crest as well as custom text fit to fit the same aesthetic. Looked to maximize versatility, thus, for the color palette, I have used a simple black and white combination that can be used on social media, a website, a business card etc.