Curious Goat Logo Design

Task: Redesign the logo for Curious Goat General Store, a farm stand, honey farm, and permaculture business. The client envisioned a vintage aesthetic influenced by the 1960s and 70s, capturing a sense of nostalgia while maintaining a fresh, approachable feel.

Approach and Rationale: I selected an arched serif font to evoke a classic retro feel, reminiscent of the era’s design style. The yellow and gray color palette was chosen for its versatility and its natural connection to honey and beeswax. The final design seamlessly blends vintage aesthetics with the store’s eco-friendly values, ensuring a cohesive look that translates effectively across various branding materials.