ChartHouse Labs Logo Design

Task: Worked with the founders of ChartHouse Labs to design a new logo for them that accurately reflects the brand’s goals, values and target audience.

Approach and Rationale: A “charthouse” refers to the navigational hub on a ship where designs, plans and maps are laid out. In order to reflect this, I wanted the logo to revolve around a nautical theme by having a stylized compass rose around the outside. This symbol also connects with the company’s ethos of guiding clients with precision and strategic insight. In addition, since charthouse labs is a global company, I created an abstract globe in the center symbolizing interconnectivity. For the font, I decided to use a clear sans-serif typeface that supports readability and reinforces the company’s contemporary approach. In addition to the logo design, I also created a hoodie and baseball cap concept for the company to wear and distribute at events and conferences.