ASMR eSports Jersey Design

Task: approached by ASMR eSports (an eSports organization based in Saudi Arabia) to redesign their existing jersey. This jersey would be worn by their eSports athletes, sold through their online store, and a digital version of the kit would be featured in EA Sports FIFA 21. The client wanted a design that prioritized versatility and used graphics/patterns that could be used on other apparel as well as for usage on social media.

Approach and Rationale: Inspired by existing eSports teams like 100Thieves, (a California-based eSports team), I looked to incorporate abstract patterns and vibrant colour in an effort to move away from the traditional mould of an eSports jersey and more so towards a lifestyle or athleisure brand.